The last ten years have seen a remarkable increase in both the structure and size of the sponsorship market. Growing confidence in the value of sponsoring activities and events, broadcasts and media, sports, leisure pursuits, individuals and teams has seen a significant increase in market value and investment levels. However recent developments have also given rise to a realistic appraisal of market values in football and rugby.

It has therefore become increasingly important for companies involved in sponsorship to evaluate the effectiveness of their activities and ensure there efforts are optimised and targeted cost effectively.

Sponsorship initiatives need to be validated like other forms of marketing activity. Appropriate research and assessment of ventures on current sponsorship investment enables evaluation of future plans to minimise risk.

• Setting Objectives
• Assessing the activities value to your organisation or brand
• Support and Optimisation
• Past Histories

• Performance against objectives
• Awareness
• Communication
• Customer impact
• Competitive effect

• Continue the sponsorship or not?
• Improvement needed
• Support
• Future plans and concept development

MWM Sports Management Group provide a wide range of services that include sponsorship audits, research and evaluation and event management. MWM specialise in assisting clients achieve the maximum return from sponsorship by developing integrated merchandising and marketing communication programmes incorporating as required - Sales, Promotion, Sampling, Public Relations, Trade Marketing, Direct Mail, Corporate Hospitality and Staff Motivation all themed around the activity.

MWM contribute on a monthly basis to Sponsorship News - the definitive magazine in the UK for sponsorship. This publication is now in its 20th year and subscriptions still continue to grow as it is recognised as the definitive source of what is happening in sponsorship today.

We would very much like to continue to expand the contribution of 'News from Ireland' and with this in mind we would seek your cooperation and ask that you inform us of any new sponsorship deals with which any of your clients are currently involved.

This is an excellent opportunity for your client to promote their product and achieve maximum exposure. Whether your client is involved in Sports, Arts, Community or Business sponsorship, we want to hear from you!

In providing us with details and photographs we will seek to have these included in the monthly edition. We will then forward you a copy of the published article so your client can see the exposure they are obtaining.

If you have any information which you would like to have included in this months edition of Sponsorship News, please forward any details and relevant photographs as soon as possible or contact Judith Murray at MWM Sports Management Group for further information.